Analysis Tools

Knowing what's working and what's not is a critical part of any marketing strategy whether traditional or electronic. We at marketing-websites.com have a range of tool that enable you as our client to monitor the progress of your web site in a variety of areas.

Site Statistical Reports:

The site statistical report is prepared using the electronic log files produced on our servers. These log files store data on every single activity that happens on your web site. Traffic volumes per day, week or month, search engine and referral sites, download volumes, web page popular, page errors, robot and spider activities, in fact everything you need to monitor your web site activities but more importantly everything we need to be able to continually improve and refine your marketing strategy.

You access the site statistical report via your computer using a special domain name and entering your own unique use name and password.

Search Engine Ranking Reports:

This report is very specialised as it integrates the major search engines, both UK and Global, and prepares an in-depth report giving details of your web sites position for specific keywords and phrases. Dependent on which marketing package you select the ranking process is carried out either every 4, 6 or 8 weeks this means the reports build into a profile comparing ranking positions month on month on month. This is very important for our marketing department not so we can pat ourselves on the back but so we can clearly see which search engines need more work to achieve the result we want for your web site.

The report is e-mailed to each client at the agreed interval and can then be viewed electronically, shared with other members of staff or printed files for future comparisons and discussion.

Keyword Comparison Report:

This tool is used by marketing-websites.com to ensure we are using the most appropriate and competitive Meta tags. These tags are researched by our wordsmith's to ensure they are the most likely words and phrases to be used by people looking for the products and service offered on your web site. Once we have agreed these keywords and phrases they are run through the Keyword Comparator software to be ranked against keywords used during the previous week to search for the same and similar products.

The keywords and phrases are then edited as necessary, put into ranking order and then integrated into your web sites programming code.

Finally before the web site is registered and the marketing strategy implemented each page is manually checked by an experienced electronic marketing team member to ensure everything is properly set up.